I was given a Google Android phone the Nexus One from Digital Mobile corporate in Bryant Rd Hamilton to test over the weekend while I participated in the Auckland Google Barcamp. The guys over at Digital Mobile know I'm a bit of a Geek when it comes to tech toys so I happily agreed to write a review of my experience. Having recently opened a new iPad and leaving the boxes on one of the desks in my office I was surprised at how well the Nexus One packaging melded with the Apple packaging. One thing Apple do well is stylishly clean packaging and it seems the Nexus hasn't missed that. I was lucky enough to be given the phone fully charged and as soon as I hopped into my car the first test was to pair it with my Parrot hands free. I actually got a call before starting this so while in the call I quickly found the speaker phone and just as quickly navigated to the Bluetooth settings and paired while still in the call, transferring it to hands free and able to start driving. This experience of navigating my way round the Android OS was going to be a fairly common theme over the weekend as I put the phone through a few paces. I had heard about being able to use the Nexus as a portable wifi hotspot allowing me to share my 3G data connection with any device using wifi and have to say I was impressed at both how easy it was to setup but also the performance was flawless. The battery however took a real hammering so I quickly learnt to turn on the hotspot only when needed rather than leave it permanently on. Unfortunately, even though the Google Barcamp was held at Vodafone (big thanks to Vodafone for providing the venue free of charge) there was no wifi. A couple of clicks on the Nexus and portable Wi-Fi was enabled. Another couple of clicks and it was protected providing me with my own personal wifi hotspot that went with me over the day with excellent coverage for my wifi iPad, I was even able to share it with someone else so they could check their email. The purchase of the Wi-Fi iPad over the 3G version should be mentioned at this point. Personally I don't see any point in paying for two data connections when the iPad will connect via wifi; you just need the right devices to create portable hotspots while on the move. Being an iPhone fanatic I was prepared for the "No Tethering" response from Steve Jobs but there are always options and alternatives from portable hotspots to jail broken solutions. Back to the Nexus I found the keys on the keyboard disconcertingly small but the response seemed to be accurate even if I didn't press bang on the middle. Like many things there are always a few device differences to get used to. Twitter and Facebook out of the box as installed apps was a nice touch but the key was the unified messaging and centralised options for contacts. I haven't mentioned that I setup my Google Apps for our domain on the Nexus because the simplicity of it was such that it doesn't really need talking about. It really was that easy. Tap the Google button, enter credentials and go. When setting up my contacts, Facebook and Twitter both offered to update my contacts with a variety of methods. Choosing not to add a thousand twitter contacts I opted for update existing contacts with information from Twitter followers and Facebook friends who already exist in your address book. It was almost like address book overload as I suddenly had contact information that I had never bothered to complete before and a lot of additional and updated information. That obviously synced to my Google Apps contacts so was a takeaway for me once giving the phone back to Charles. All in all the Nexus One was an easy to use phone, nicely setup with a lot of very useful out of the box features. One of the big things I look for is "How easy would it be to adopt" one response; easy. Would I recommend a Nexus One? Definitely, apart from the fact that it has all the required features to make it a useful mobile business device the portable hotspot is a real plus for those on the road. Big thanks to Charles Farrar from Digital Mobiles' Hamilton Corporate store at Unit 1A, on the corner of Bryant/Te Rapa Roads in Hamilton. Parting thought, this blog was written on an iPad with iPages using the docked keyboard and uploaded to my blog using the Nexus One as a Portable hotspot. Why... because I could. Wednesday, August 25, 2010
Nexus One Android phone - the weekend tour
I was given a Google Android phone the Nexus One from Digital Mobile corporate in Bryant Rd Hamilton to test over the weekend while I participated in the Auckland Google Barcamp. The guys over at Digital Mobile know I'm a bit of a Geek when it comes to tech toys so I happily agreed to write a review of my experience. Having recently opened a new iPad and leaving the boxes on one of the desks in my office I was surprised at how well the Nexus One packaging melded with the Apple packaging. One thing Apple do well is stylishly clean packaging and it seems the Nexus hasn't missed that. I was lucky enough to be given the phone fully charged and as soon as I hopped into my car the first test was to pair it with my Parrot hands free. I actually got a call before starting this so while in the call I quickly found the speaker phone and just as quickly navigated to the Bluetooth settings and paired while still in the call, transferring it to hands free and able to start driving. This experience of navigating my way round the Android OS was going to be a fairly common theme over the weekend as I put the phone through a few paces. I had heard about being able to use the Nexus as a portable wifi hotspot allowing me to share my 3G data connection with any device using wifi and have to say I was impressed at both how easy it was to setup but also the performance was flawless. The battery however took a real hammering so I quickly learnt to turn on the hotspot only when needed rather than leave it permanently on. Unfortunately, even though the Google Barcamp was held at Vodafone (big thanks to Vodafone for providing the venue free of charge) there was no wifi. A couple of clicks on the Nexus and portable Wi-Fi was enabled. Another couple of clicks and it was protected providing me with my own personal wifi hotspot that went with me over the day with excellent coverage for my wifi iPad, I was even able to share it with someone else so they could check their email. The purchase of the Wi-Fi iPad over the 3G version should be mentioned at this point. Personally I don't see any point in paying for two data connections when the iPad will connect via wifi; you just need the right devices to create portable hotspots while on the move. Being an iPhone fanatic I was prepared for the "No Tethering" response from Steve Jobs but there are always options and alternatives from portable hotspots to jail broken solutions. Back to the Nexus I found the keys on the keyboard disconcertingly small but the response seemed to be accurate even if I didn't press bang on the middle. Like many things there are always a few device differences to get used to. Twitter and Facebook out of the box as installed apps was a nice touch but the key was the unified messaging and centralised options for contacts. I haven't mentioned that I setup my Google Apps for our domain on the Nexus because the simplicity of it was such that it doesn't really need talking about. It really was that easy. Tap the Google button, enter credentials and go. When setting up my contacts, Facebook and Twitter both offered to update my contacts with a variety of methods. Choosing not to add a thousand twitter contacts I opted for update existing contacts with information from Twitter followers and Facebook friends who already exist in your address book. It was almost like address book overload as I suddenly had contact information that I had never bothered to complete before and a lot of additional and updated information. That obviously synced to my Google Apps contacts so was a takeaway for me once giving the phone back to Charles. All in all the Nexus One was an easy to use phone, nicely setup with a lot of very useful out of the box features. One of the big things I look for is "How easy would it be to adopt" one response; easy. Would I recommend a Nexus One? Definitely, apart from the fact that it has all the required features to make it a useful mobile business device the portable hotspot is a real plus for those on the road. Big thanks to Charles Farrar from Digital Mobiles' Hamilton Corporate store at Unit 1A, on the corner of Bryant/Te Rapa Roads in Hamilton. Parting thought, this blog was written on an iPad with iPages using the docked keyboard and uploaded to my blog using the Nexus One as a Portable hotspot. Why... because I could. Monday, August 16, 2010
StartingPoint featured in Waikato Times Business News
Webmaster gets on the case for small businesses
(via nicola Boyes - Waikato Times) [caption id="attachment_308" align="alignleft" width="238" caption="HELPING HAND:"]
[/caption] The large number of underperforming or even mis-spelt small-business websites prompted Russell Masters to set up a business, Starting Point, to help small businesses make the most of their sites. Hamilton consultant Russell Masters has a theory. If a business had a sales person who was not selling, they would want to know why. Websites, he says, are no different. His company, Starting Point, diagnoses website ills for small businesses, analysing the problem site, reviewing what needs fixing and then ringing in the changes. He decided to focus on small businesses because of the large number that failed to even maintain correct spelling on their sites, let alone manage their Google listings or understand search engine optimisation. Websites were often a small business's main interface with the public but many did not have the budget to employ staff to manage their websites, he said. "Getting someone to manage your site can be upwards of $600 to $700 a month. It's a big ask for a small business to fit that into their budget." Mr Masters established his main business, Spark Consulting, about five years ago after 10 years as an IT consultant. Starting Point is his new venture. The analysis looks at marketing, search engine placement, spelling and user-friendly design with a program that is run over the site. "It will look at everything from spelling to headings and layout." Mr Masters also offers courses in website marketing. "There are a lot of really generic courses out there. We will tailor something for each individual." Among his clients are the Waikato Rugby Union and Sir George Seymour College. "We have, for the most part, a handful of select clients but we've decided we really should be looking at the small-business market. "There are so many small businesses out there spending big money to have a site built and not seeing the results." www.websitefuel.co.nz (Original Article http://www.stuff.co.nz/waikato-times/business/4027789/Webmaster-gets-on-the-c... by Nicola Boyes - Waikato Times Webmaster gets on the case for small businesses (via nicola Boyes - Waikato Times)
HELPING HAND: The large number of underperforming or even mis-spelt small-business websites prompted Russell Masters to set up a business, Starting Point, to help small businesses make the most of their sites.
Hamilton consultant Russell Masters has a theory. If a business had a sales person who was not selling, they would want to know why. Websites, he says, are no different.
His company, Starting Point, diagnoses website ills for small businesses, analysing the problem site, reviewing what needs fixing and then ringing in the changes. He decided to focus on small businesses because of the large number that failed to even maintain correct spelling on their sites, let alone manage their Google listings or understand search engine optimisation.
Websites were often a small business's main interface with the public but many did not have the budget to employ staff to manage their websites, he said. "Getting someone to manage your site can be upwards of $600 to $700 a month. It's a big ask for a small business to fit that into their budget."
Mr Masters established his main business, Spark Consulting, about five years ago after 10 years as an IT consultant. Starting Point is his new venture.
The analysis looks at marketing, search engine placement, spelling and user-friendly design with a program that is run over the site. "It will look at everything from spelling to headings and layout."
Mr Masters also offers courses in website marketing. "There are a lot of really generic courses out there. We will tailor something for each individual."
Among his clients are the Waikato Rugby Union and Sir George Seymour College. "We have, for the most part, a handful of select clients but we've decided we really should be looking at the small-business market.
"There are so many small businesses out there spending big money to have a site built and not seeing the results."
(Original Article http://www.stuff.co.nz/waikato-times/business/4027789/Webmaster-gets-on-the-c...
by Nicola Boyes - Waikato Times
Friday, August 6, 2010
Can Customers Find you in Google?
Does your website make sales or generate enquiries?
If your salesperson wasn't selling you would find out why and then look at what needed to be done. Your website is the same.
Analyse
Put your website to the test with StartingPoint (our unique website analysis)
· We run over 20 tests on every page of your website.
· Identify problems that prevent good search engine ranking.
· Highlight the areas to work on with our unique scoring system.
· Help you understand what makes your website tick.
Review
Focus on what needs attention
With your StartingPoint analysis report you can focus on the areas that need attention using our unique scoring system.
Implement
You know what’s holding you back, let’s fix it
Now that you know where to focus your attention it’s time to get your hands dirty and start making some changes.
Website Fuel training (Optional)
Want to learn how to do SEO (search engine optimisation) yourself? I can teach you one on one the fundamental SEO strategies for your website.
· How much is this going to cost me?
o StartingPoint costs $195 – Training is an optional extra.
o Want to get StartingPoint for FREE? We’ll pay you $60 for every 3 successful referrals to StartingPoint …easy
· How do I get my report?
o All reports are available online in your private dashboard.
· Can I run a report on my competitors?
o Sure, you can even see side by side scoring.
Find your StartingPoint Now
Email – startingpoint@websitefuel.co.nz
or Call – 07 9811 037
Web – www.websitefuel.co.nz
_______________________________________________________________________________________________________________________
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Wednesday, August 4, 2010
Doing the basics in SEO (Search Engine Optimisation) to promote your website
Websites, not unlike retail shop fronts, need to be placed in high traffic areas to gain walk in customers browsing for the products or services that you sell. Is your website in the equivalent of a busy shopping mall or is it stuck out in the middle of the Urewera National Park where only the brave few may stumble upon it?
If you have invested time and money in creating a potential online sales tool otherwise known as a website then you owe it to yourself to try and make that investment work for you. I know for a fact that any business owner who spends money on a marketing activity which yields little or no return will quickly move away from such a an exercise. Yet so many New Zealand Businesses have websites which as a sales and marketing tool do very little to add to their bottom line.
If you have a website for your business then you need to promote it online and the methods in how that is done are not out of reach for even the smallest business. Promoting your website in search engines initially requires search engine optimization (SEO) and done right will definitely help you gain more online visibility, generate more visitors and ultimately sales.
When we talk about SEO it is predominantly categorised into two parts.
· On-page optimization (Stuff that is done on your website)
· Off-page optimization (Stuff that is done outside of your website)
A combination of on-page and off-page optimization is essential as they are synchronistic parts of the overall search engine optimisation strategy.
In general, on-page optimization on-page optimization refers to the factors which can be controlled by changing coding and text of your webpage or website. On-Page Optimisation is directly related to the content and structure of the website.
On-page optimization is broken down as follows:
Keyword Analysis:
Keywords are your key indicators of what words are people searching in relation to your industry, products or services and how many people search for those in New Zealand. Many businesses claim to rank number 1 in Google for a particular keyword or words but get few visitors. More often than not the primary reason is because nobody searches for that keyword. Ranking #1 in Google is of little value unless what you rank #1 in Google for is a keyword or words that lots of people are searching for frequently.
Title tag Optimization
The Title Tag is an HTML code that shows the words that appear in the Title bar at the top of web browser. Title Tag is an important Tag amongst other SEO options. It communicates the theme of the webpage for human and search engines gather information about website.
Meta tags Optimization
Meta tags are generally design for the help of search engines to know what their site was about. In all Meta tags, Meta description tags are still in use. This tag is an HTML code that allows you to give a short and brief outline of your web page content.
Modifying Headings
Heading tags (H1 through to H6) are given more weight by search engines than regular body text. So we should use them wisely to strengthen the page's overall keyword theme. Among all heading tags H1 tag is the most important. It should be placed at the top of content so that visitors can easily understand what the content of the page is about.
Image Optimization
Images play major role for attracting visitors. Website is having eye catchy images help to increasing visitor's attention to your website. But many search engines including Google, Yahoo and Bing are unable to read images. So we need to put alternate text for image. Also reduce image size so web page can easily load.
Content Optimization
Well optimized content always help your web site to get top position in Search engines. Content is the king. Every search-engine spider always tries to store as much as new content in their database. So use wisely your targeted keywords in content.
Internal Linking
If you do it then right internal linking can improve your website usability. By linking to relevant content to your readers so it becomes more effective than your main navigation.
The above gives you a brief idea the about importance of on-page optimization in SEO. Optimize your website properly and enjoy top ranking in search engines.
“Do you want to optimise your site to rank better in Google?”
Call Russell today on 07 9811 037 or email russell@teamspark.co.nz