Have you wondered how much emphasis you should put on the Mobile accessibility of your Website marketing campaigns? Bryan Rieger and the folks at Yiibu put together an excellent presentation called “Rethinking the Mobile Web: a pragmatic look at creating an accessible and inclusive mobile experience” which, for many business owners, does just that… Makes you rethink the mobile web. To some degree it might leave the humble business owner in a state of “OMG just when i thought I had started getting a handle on my SEO and SMM I now have to think about Mobile Web”
The takeaway I guess from all this is that while you may not end up spending a lot of time, money and effort on developing your mobile friendly side to everything web you do there is a need to at least consider the ramifications of not doing anything. How many of your potential customer group would likely use the mobile web to discover your business? Whether it is looking up your address and contact details from smartphone apps like Yellow Pages, searching for your location via Google Maps or simply product or service discovery using a search engine on their iPhone, Android or other smart phone.
It is important that every New Zealand business owner with a website that is designed to promote their business online gives some level of consideration to how accessible they are outside of traditional platforms such as Mac and PC desktops and laptops. It may be that you decide not to do anything to become more accessible but at least it will be a strategic decision not a “I don’t know what I don’t know” omission.
Admittedly this may leave you feeling a little overwhelmed but that’s where professionals like myself, WebsiteFuel and other marketing companies come in. Ask the company that looks after your marketing to sit down with you, go through your marketing strategies and look at how & to what degree mobile accessibility fits your business.
“Want to have a chat about where Mobile Accessibility fits within your online marketing strategies?
Call WebsiteFuel at SOHO on 07 849 0289 or email info@sohotech.co.nz“
